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P&G Expands Web Partnership with Women.com

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By: TOM BRANNA

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Women.com Networks, Inc. and The Procter & Gamble Company (P&G) announced today the expansion of their current partnership in two areas. Under the new agreement, Women.com will incorporate P&G”s ParentTime.com property into its Web network. In addition, the enhanced partnership will enable Women.com to develop unique marketing programs for P&G”s beauty care and home care business segments. The agreement is valued at more than $15 million.Three years ago, Women.com...

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